Not just for eCommerce, conversion rate optimisation is how we use various methodologies to improve the efficacy of your website. An example includes split testing – Imagine showing half of your customers a call to action button asking them to get in touch at the foot of each page, and the other half might see the button at the top. Data takes out the guesswork.
Conversion Rate Optimisation
Increasing website traffic through SEO strategies and having great content in general is half of the battle, but you can measurably supercharge your profitability by optimising website conversions - i.e. how often users click on a call to action, join a mailing list, explore further content, or purchase your product.
Or how about bundling the shipping cost in with your product price for some users and having it separate for others? By analysing the data we can see exactly which scenario led to a higher purchase rate. Then, split test again with another metric – All the while increasing your conversion percentage and profitability.
Every business has a sales funnel whether they are innately aware of it or not. We can help your website be more involved in the lead generation or data collection aspect of the sales process.