One way to understand content marketing might be to imagine a useful piece of information, perhaps a blog post, that explains a concept but isn’t explicitly selling a product or service. It’s educational (or entertaining), not promotional.
Content marketing is an incredibly useful strategy, involving creating and distributing high quality and relevant content with the ultimate goal of driving profitable customer action. This can include articles, videos, social media posts and other online media.
It could be as simple as an amusing tweet, not intrinsically related to business, or as involved as a 12 part Youtube video series profiling how your customers use your products. Ever seen those ‘Will it blend?’ videos where they see if everyday objects (like iPhones) will be destroyed by a blender? That’s an excellent example of content marketing.
How does this help your business?
It’s all about using content to attract and retain visitors, and eventually turn them into customers. Great content can help build trust by providing value to your potential customers.
Blendtec, the company behind the youtube blender videos have 880,000 youtube subscribers and increased retail sales by over 700%.
Of course, written content also has the obvious benefit of containing relevant keywords, pertinent to your business, which will drive search traffic to your website.
How can we help?
We can support you with creating valuable content for your business, in many different formats. Content marketing can be hard work, and is not right for every business, but content can be a hugely valuable asset.